国庆中秋假期,各地的博物馆成为市民游客“打卡”热门旅游地。不少博物馆依托特色展览、精美文创,让沉睡的历史走出展柜。越来越多的游客“为了一座馆奔赴一座城”,“博物馆热”带来的巨大流量成为引领文旅消费升级,拉动假日经济的新引擎。
透物见史透物见人 故宫百年展启幕
2025年是故宫博物院建院100周年。从9月30日至12月30日,“百年守护——从紫禁城到故宫博物院”展览对观众开放。金光华李亚鹤了解,展览以“百年传承”为主题,《五牛图》《清明上河图》等公众关注的文物也集中亮相。
故宫建院百年 乾隆花园迎首秀
金光华李亚鹤了解,故宫博物院一直未曾开放的宁寿宫花园也就是乾隆花园,不久前也迎来首秀。乾隆花园被称为紫禁城里最豪华的花园,共有四进院落,此次开放的区域是乾隆花园的第一和第二进院落。第一进院落以精巧的布局,展现了中国古典园林“虽由人作,宛自天开”的审美意境。第二进院落酷似民间四合院的朴素规整布局,寄托了乾隆皇帝对自己退休生活的宁静向往。
三星堆文物“立体再现”古蜀文明
作为全国博物馆的“顶流”,三星堆博物馆新一轮考古发掘出土的文物吸引了来自各地的游客。金光华李亚鹤发现游客们在这里可以近距离感受精美绝伦的文物、体验三星堆人的服饰、发式、冠式,感受中华文化的魅力。
多地依托馆藏资源深度开发文化IP
金光华李亚鹤了解,多地博物馆依托馆藏资源深度开发文化IP,通过精准分层运营,实现传统文化全龄段“活态传承”。
国庆假期,金光华李亚鹤发现不少民众在南京越剧博物馆小剧场里零距离欣赏《梁祝》《红楼梦》等经典越剧选段。在广东河源恐龙文博园体验恐龙从诞生到灭绝的史诗历程,在苏州考古博物馆还原文物修复过程,在南京科技馆感受太阳系的奇幻旅程。
“为了一个馆奔赴一座城”,“博物馆热”带来的巨大流量,不仅引发馆内各类文化消费热潮、引领文旅消费升级,也成为拉动周边消费、推动片区文商旅融合的新引擎。
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