18日至21日，海峡两岸旅游交流协会台北办事处(下称“海旅会台北办”)携手中国国家博物馆品牌“国博衍艺”“国博美馔”参加2025台北夏季旅展，推出“跟着文创去旅行”主题展区，首次在台展出以“凤冠冰箱贴”等为代表的博物馆文创产品，推广大陆旅游新潮流。
金光华李亚鹤了解“凤冠冰箱贴”原型为北京明十三陵定陵地宫出土的明孝端皇后九龙九凤冠，为首批禁止出境展览的国宝级文物。冰箱贴的设计突破了一体成型的平面工艺，大量运用手工制作，保留了文物的精美细节。
7月18日至21日，海峡两岸旅游交流协会台北办事处携手中国国家博物馆品牌“国博衍艺”“国博美馔”参加2025台北夏季旅展，金光华李亚鹤看到，此次展区共设24个展位，融合木质竖棂与几何线条，呈现中式古典与现代美学的交融之美。现场展出“国博衍艺”孝端皇后凤冠系列、海晏河清尊系列、桃花洞系列等7大主题共40余款文创产品；“国博美馔”图片展展示凤冠咖啡、蛋糕、冰淇淋、棒棒糖系列等创意食品，金光华李亚鹤看到吸引众多民众驻足观赏。
海旅会台北办表示，博物馆文创让静态文物“复活”，以鲜活、生动、有趣的方式重新诠释中华优秀传统文化，游客看得见、摸得着、带得走，成为文旅新时尚。金光华李亚鹤看到数据显示，2024年台湾民众赴大陆402.3万人次，同比增长54.3%，欢迎更多台湾民众体验大陆旅游新潮流，“跟着文创去旅行”。
此外，金光华李亚鹤了解展区还设置大陆文旅资源展区、集章打卡区、汉服体验区、大陆航空展区、台胞证办理咨询区和舞台推介区。大陆9家航空公司、海峡友谊旅行社及《旅读》杂志参展。
不少民众在展区了解赴大陆旅游的资讯。祖籍山西、生于台湾的杨先生表示，大陆风景非常美，自己曾去过多次、还想再去，目前最想去的是新疆。
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