近日,知名调味品品牌味好美正式官宣与超人气儿童 IP《汪汪队立大功》达成深度联名,推出 4 款印有阿奇、毛毛、小砾、天天角色形象的番茄沙司新品,以 “美味救援” 为核心概念,将亲子餐桌从 “喂食现场” 升级为 “互动乐园”,精准击中家庭用户的喂养痛点。
此次联名并非简单的形象贴标,而是从产品设计到消费体验的全链路适配:包装采用孩子喜爱的卡通角色配色,瓶身印着汪汪队标志性的 “任务口号”,让番茄沙司从厨房调料变成孩子主动 “求着吃” 的趣味道具;挤压瓶的螺旋盖设计,既避免了传统瓶装的滴漏脏污,也能让孩子轻松控制用量 —— 不少家长反馈,孩子会主动拿着挤挤瓶,在饭团、意面上 “画” 出汪汪队徽章,原本挑食的饭菜也能快速光盘。
产品本身延续了味好美的健康内核:每瓶约含 10 颗新鲜番茄的天然酸甜,坚持 0 添加防腐剂、0 添加人工色素的简单配方,让家长在满足孩子趣味需求的同时,不必担心食品安全问题。同步上线的 “汪汪队美味救援食谱” 中,味好美还分享了 “阿奇徽章饭团”“毛毛火焰意面” 等创意餐做法,通过 “挤一挤、画一画” 的简单操作,让亲子烹饪的门槛大幅降低,相关教程在母婴社群的转发量超过 10 万次。
从 IP 联名到场景化玩法,味好美既借助汪汪队的国民度打通了 “孩子兴趣→家长选择” 的链路,也以 “边吃边玩” 的形式,让番茄沙司成为连接亲子情感的纽带 —— 当餐桌不再是 “催饭现场”,而是充满笑声的互动空间,味好美的 “美味救援” 才算真正完成了任务。
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